STHLM FF24
[What Has Been, Is, and Could Be was Linnaeus University’s annual contribution to the Green House platform at Stockholm Furniture Fair 2024. The brief was to address the material cost of irresponsible commercial production of furniture.]
As one of three project leaders, I was responsible for the winning concept What Has Been, Is, and Could Be, Linnaeus University’s exhibition at Stockholm Furniture Fair 2024. Over the course of two months, I coordinated a team of twenty designers, acting as project leader, manager of the graphic design group, conceptualizer, and logistics overseer. The role included leading daily meetings, ensuring clear communication within the team, liaising with external collaborators, and taking responsibility for the final design outcome.
The design of the exhibition was inspired by recent events in our city, Växjö, where the municipality allowed the deforestation of a protected forest. Fylleryd forest was a large oasis for biodiversity in Växjö, which helped protect a variety of species as well as contribute to civilians out-door-activities, but was cut down due to new urban planning. Our team managed to attain some of the trees that were cut down, which were then exhibited for the cause.
The project aimed to create a dialogue around the consequences of anthropogenic impact on forest ecosystems. By thinking of forests not only as a resource, but as a complex and interdependent system, the exhibition sought to highlight its role in shaping sustainable futures. The design introduced a space in the largest design fairs in Scandinavia where established designers could engage in new dialogues about how their professional decisions impact the environment, social structures, and the economic landscape.
DESIGN
space, exhibition, graphic
COMPOSITION
DIMENSIONS
wood, deforested trees, string
50 sqm
COLLABORATOR
Måleribolaget i Karlshamn AB, Elmhult Screentryck AB
Launched first at Linnaeus University and later presented at Stockholm Furniture Fair 2024, the exhibition invited industrially knowledgeable visitors to reflect on material choices and to explore alternative approaches to ecological coexistence.
